New Logo For The Active Amputee
It has been more than a year since I started The Active Amputee. In the initial months I was guided by three leading themes.
- Test your initial concept for The Active Amputee and see if it finds traction with the amputee community out there.
- Build relationships with other amputees and people with limb differences out there, share their stories and motivate others to be active.
- Learn more about people’s needs and interests to make sure you provide relevant information.
- The back to the initial point: Fine-tune the initial concept and make sure people’s needs and interests are reflected in it.
With all of this done, it was finally time to think about a logo. And after a lot of to and from, of designs being drawn up and binned, of font types being tried out, changed, ridiculed, praised and changed again, I have finally settled on my new logo. Et voilà: Here it is.
Post by Bjoern Eser. Bjoern is the founder of The Active Amputee.